Why a Content Management System is today’s need?

It is all about content in this digital era of technology. Content which is omnipresent for everyone and projected on all types of devices like laptops, mobiles and even televisions. In this era of omnichannel content strategy, the emphasis on the digital experience of users is of utmost importance. In this blog, we shall cover topics like responsiveness and digital experience.

Before starting with what is CMS, let us understand what is a digital experience? Customizing a curated experience for users on all their digital devices is one essential part of the digital experience. The other part is keeping it continuous and in working condition on all devices. According to a blog, a poor responsive website is a good enough tool to scare away the audience.

Responsive User interface means compatibility of the website in terms of usage and smooth functioning on devices like mobiles, laptops and even televisions. I also paid attention to the number of users reading my blog and surprisingly 50 % of the readers were accessing the blog from laptops and the rest from the mobile devices. Fluidity can be seen as a synonym for responsiveness.

Now that we have understood the importance of digital experience. We shall look forward to a system facilitating the management of content on webpages. Content Management System is an application to manage digital content. Imagine a platform where multiple content creators and modifiers work parallely to deliver a different kind of content.

Content Management is vital as more and more users look forward to improving their knowledge. The content today constitutes of embedded photos, audio, videos, maps and program code which is responsible for pushing the data on the devices. Like any application, a content management system has two major components front end and back end.

Frontend which is known as Content Management Application consists of blocks where the content can be added, edited and removed by a person. The backend is known as Content Delivery Application which is responsible to process the information and projects it.

But if the Content Management System is so simple, then why need it?

• Templates with easy customization options are available on tips
• Plugins available to provide extensibility
• Unified User Experience
• Basic coding knowledge is required
• Version Control managing the changes to documents and content
• Edit permission management

There are various types of Content Management Systems available.

• WordPress
• Drupal
• Joomla
• Magento
• Wix
• ExpressionEngine
• TextPattern
• SilverStripe
• Cushy CMS
• Radiant CMS
• Alfresco
• TYPOlight

While finalizing a content management system, there are several factors which need to be considered. The factors vary on a case to case basis. You need to analyze your available resources and expected outputs. Your information management practices and internal content management strategy play a decisive role. You should consider the available resources.

Before choosing a content management system, it is imperative to evaluate your company’s information management practices and overall business goals with respect to the publishing of content. To start with, you should narrow down the problems you are facing. You can try using the critical thinking approach here. The focus should be on the business goals to be achieved.

I will be covering all the points to be considered regarding selecting the right content management system in my next blog. Till then, leave your comments and let me know your thoughts about it.