I wonder if being a big data enthusiast, do you think twice in sharing your valuable data on social media platforms? I would say personally I give it a conscious mind and a thorough thought before being a part of any such campaign. But why am I thinking a lot here, is a question popping up in most of your minds.
Here are my reasons open for your reactions, evaluations and judgements.
- Artificial Intelligence at its best or still young yet to be discovered
- This data will help brands to attract customers fitting their niche
- Your recommended content might face a shift
- Invasion of privacy
What can go wrong with this?
Have you ever wondered about what all details regarding your presence can be revealed if the image data captured by the social media platform is integrated with other face recognition software? If not then now is the time to retrospect on this topic. A time when facial recognition technology is used by prominent mobile phone companies as lock codes.
Now let us pay attention to details revealed from the images shared by users on social media platforms. You can definitely compare their faces and age impacts. The dressing style and places in the backdrop are good enough to give you an insight into the lifestyle shift. This data could especially be beneficial to customer-centric product companies who run algorithms in understanding their best set of customers.
There are two sets of users, one who subscribe to the newsletters from various brands to keep them posted on the latest offers and the other who do not like to crowd their inbox with such information. The latter category of users wants to keep their focus on work in case they intend to use the email ID for official purpose without overloading their inboxes with advertisement mails.
There are marketing models which make use of extensive big data strategies in targeting the right kind of customers by offering them loyalty programs for their continuous support and purchase towards the brand. I have been an active online shopper myself and you will be amazed to know that I am offered wallet money encouraging me to buy merchandise.
Have you been haunted by the advertisements in the sidebar based on your search recently? If yes, then be ready to see more of it because now it is not just your search but also the algorithm confirming from your image on what products can be marketed to you with a certain value of response attached to it.
In the ever growing technology era, one should never underestimate the power of innovation. There are big organizations which have their self developed facial recognition software in place. Microsoft is even working on a selfie determining software called Windows Hello where your look and touch will be enough to access your Windows devices without the need to even typing a word.
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